Godfrey, Graseby and Reeves

Innovation is an interlocking and iterative process where hypothesis are tested by all parties in the ecosystem,  while designers, product managers  and technologists, et al have a ring -side seat capturing the feedback and distilling it in order to build the "right" MVP. 

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Each step (gear) is interlinked with every other step, so as new information comes in, the view of the market and the opportunity changes and so does the "position" and action of each corresponding gear.

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We understand the importance not only of communication and listening/ interviewing  but also getting the MVP conceptually right and connecting it to the correct critical path to ensure the key value creating steps happen quickly and the team remains focused.